Kaileen Dohrman
For a collaborative collection between Simple Modern and Dude Perfect, I assisted in the creative development and design of a custom drinkware line that blended the energy of the Dude Perfect brand with Simple Modern's product innovation and category leadership. I helped develop the visual direction, color strategy, graphics, and product artwork across multiple bottle and tumbler styles, creating a collection that felt distinctly connected to the personalities, themes, and fan community behind Dude Perfect. The partnership required balancing brand storytelling, retail appeal, and manufacturable design, resulting in a cohesive product line supported by campaign creative, social content, and promotional assets that brought the collaboration to life across digital and ecommerce channels.
