I produced engaging digital content that increased audience interaction through game day coverage, behind the scenes storytelling, and player focused features. I filmed, edited, and delivered short form video content optimized for TikTok, Instagram Reels, and other social platforms, helping expand the program's digital reach and fan engagement. I also developed and executed a TikTok that generated nearly 600k views and 15k likes, while having less than 500 followers at the time. I collaborated closely with coaching staff and athletic communications personnel to create authentic team stories, highlight student athlete experiences, and strengthen the overall brand presence of the program.

‍

‍

‍

photography