I produced engaging digital content that increased audience interaction through game day coverage, behind the scenes storytelling, and player focused features. I filmed, edited, and delivered short form video content optimized for TikTok, Instagram Reels, and other social platforms, helping expand the program's digital reach and fan engagement. I also developed and executed a TikTok campaign that generated more than 500k views and 4k likes. I collaborated closely with coaching staff and athletic communications personnel to create authentic team stories, highlight student athlete experiences, and strengthen the overall brand presence of the program.

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